In light of the recent escalation of violence in Israel, our hearts are heavy with concern for the affected families and individuals. The impact of the terrific attack of HAMAS is never confined to battle lines; it permeates communities, affecting innocent lives and livelihoods. As a PR agency based in Israel, we stand in solidarity with those enduring the hardships of this war.

In times of crisis, the support and unity of communities become paramount. Every extended hand, and every act of kindness, no matter how small, makes a significant difference in alleviating suffering. We invite you to join us in extending much-needed humanitarian aid to those directly affected by the war. Your contributions can make a tangible impact on rebuilding shattered lives and communities.

If you're seeking avenues to assist, we encourage you to donate to reputable organizations actively involved in providing aid and support in this challenging time for Israel. Here are a few links where you can contribute:

• latet.org.il
• mdais.org
• new.jewishpoint.com

Moreover, to those in Israel who require any form of help or assistance, we extend our hand to you. If you or your loved ones need support or aid during these trying times, please don't hesitate to reach out to us (email). We are committed to offering whatever assistance we can, standing by your side as a pillar of support in these challenging times.

Let us unite in support of those affected, transcending borders and differences to extend a collective hand of aid and empathy.

Your support matters. Your compassion counts. Together, let's make a difference.

Global communications agency Zecomms won a Bronze Medal in the “Best Public Relations Campaign” category at this year's Davos Communications Awards, organized by World Communications Forum Association (WCFA) to spotlight outstanding communications work worldwide.

The award honours Zecomms’ PR efforts for one of its major clients, robotics manufacturer Robotic Therapeutics. The campaign supported the launch of the company’s flagship product, roboSculptor, in the UAE and stood out for its multi-platform approach.

Zecomms combined traditional media outreach, podcast features, and live event coordination. The result: more than 30 media placements in major UAE outlets, from top business and tech publications to health- and spa-industry magazines, plus live demos at high-profile events such as Arab Health and GITEX Global. This comprehensive launch helped Robotic Therapeutics build strong visibility and thought leadership throughout the region.

In addition, Zecomms’ founder and CEO, Evgenia Zaslavskaya, earned recognition as one of the top leaders in PR and communications at the same awards. Reflecting on the honour, Evgenia noted: “Receiving this award proves that our hard work resonates on a global stage. And we are immensely proud of what Zecomms’s team and Robotic Therapeutics have achieved together.”