5 issues that can be solved with PR
Five business problems PR solves, from expert status and product demand to global reach and HR brand, plus the metrics to measure a PR campaign.
- To establish you as an expert. It is important not only to have an opinion, but also to establish expertise in the media. PR makes people know you and your brand from the perspective of expertise in the field you are working in.
- Generate demand by creating value for your product. The value of a product is not always obvious. PR’s goal is to highlight it in different ways and make sure it’s clear for your target audience.
- Increase media coverage. We know from our own experience that it is common to measure market presence as well as the capabilities of the product. Brands should think about increasing their visibility on Google. Especially in the IT, fintech, and B2B fields.
- International PR. Publications in foreign media will help to enter the global market. It can be achieved even if the project is realized in one country, but you are aiming to launch it in another in the near future.
- Build an HR brand for the company. It is crucial to increase the attractiveness of the company among potential employees.
How to evaluate the effectiveness of a PR campaign
In order to evaluate the effectiveness of PR approaches, we consider the following indicators:
- Citation index. Once the news comes out, we monitor mentions in the media. Here we will find out which publication is mentioned on a more frequent basis and in many different places.
- Coverage achieved by media publications.
- Requests from the media to comment on some topics.
- General recognition in the market. You can find out about it via surveys.
- The number of invitations to industry events.
- Data on brand queries in search.
How will a PR agency help
Any company needs to work with reputation, but does it always require a contract with a PR agency? PR is a long-term game: it won’t resolve all reputational and business problems immediately and won’t be able to immediately increase sales. But by setting up this work systematically, you can achieve impressive results.
The first thing in the best PR campaigns is to correctly determine goals. At Zecomms Agency, we offer a PR strategy that will help you with personal cases, tell you what to do and what not to do, evaluate the need, and determine the added value of a PR campaign for your product.
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